Welcome to Southern Flor Collective, where every candle tells a story.

I’m Liz Alsobrooks, founder and proud Texan with roots as warm as our signature scents. Inspired during the 2020 pandemic to create something meaningful, I launched Southern Flor in 2021 to bring high-quality, clean-burning candles to homes across the Austin area and beyond.

At Southern Flor, sustainability is at the heart of everything we do. Each candle is hand-poured using natural soy wax and eco-friendly ingredients, designed to be as safe for your loved ones as they are for the planet. But our candles aren’t just about sustainability—they’re about sparking joy, stirring memories, and making every space feel like home.

Since our humble beginnings, Southern Flor Collective has grown from a dream into a recognized name in the community. From local markets like The Oasis Market at Lake Travis and Cherrywood Coffeehouse Bazaar to shelves in beloved shops across Texas, including The Homestore in Round Rock and Plaza Las Rosas in San Marcos, it’s been an incredible journey connecting with so many of you.

Whether you’re lighting a candle to relax, reminisce, or simply brighten your space, we’re honored to be part of your story. Thank you for supporting Southern Flor Collective—a labor of love, a spark of creativity, and a celebration of life’s simplest, sweetest moments.

With love,

Liz Alsobrooks

Founder of Southern Flor Collective